All business, no matter how big or small, should continuously be considering their business growth. The stage of the business lifecycle, trends in the industry, technology and a company’s desire for equity value creation are all functions of business growth. Start-ups usually need to grow to position themselves in the market and cover their costs, ensuring they generate enough profit to be sustainable. Whereas a mature company may not need to grow as fast as a start-up. Mature, successful companies which reach the point for expansion and want to look at additional ways to generate more profit require business growth.

As a Business Growth Professional, I work with business executives and business owners offering business growth support by following a simple 4 step process.

Step 1 - Business Evaluation
This process is around dissecting the business, understanding what stage the business is in. Defining where the company has come from and where do we want it to go. This process allows us to select the right growth strategy.

Step 2 - Business Growth Strategy
Together with the core members of the business, I will work on a revised business strategy, defining the metrics of measuring business growth success and defining opportunities to reposition the company for growth, either within the current market space or within new markets. This process does not necessarily mean physically expanding your footprint into new markets, but it may be a combination of reevaluating your product and customer mix.

Step 3 - Business Execution
Actions speak louder than words. Once the strategy is accepted and the various tasks delegated to members of the team, my role will be to oversee the implementation. My hands-on approach will offer support, ensure that action is taken and results achieved.

Step 4 - Celebrating Success.
As is the case with any milestone achieved once you start seeing the result, we celebrate and begin again.

My strengths are my ability to motivate you and your team to be innovative, to think differently and then deliver operational excellence. I am not your typical executive business “coach”, I instead position myself as an implementor, your change manager and your ladder to enhanced business success.

I have worked in large and small organisations, and I can confidently say that the challenges business executives and business owners face are almost always the same. The problems may seem more significant to larger businesses. However, we are all skinning the same cat.

We all need customers, we all need revenue, we all need profits and we all need motivated teams to help us achieve these goals.