Change Management – Adapt or Die

Today, not only do business leaders have to keep pace with ever-changing technological advances, customer trends and evolving market regulations, they also have to cope with a viral pandemic that has forced major changes in the business world. Adopting a Change Management programme is now a critical factor for the success of any business.

Before we delve into the need for Change Management, first we must understand what this business ethos is all about – it is a systematic approach that deals with the transformation or transition of business goals, core values, technologies and processes.

Change Management teams are drivers that help a business to adapt to changes needed for continued growth and survival. In this adapt or die approach, Change Management oversees the implementation of methods and strategies that effect change and that help the people within the organization to adapt and accept those changes.

Targets for change

Three of the most common areas targeted for change are:

  1. Developmental change – optimizes and improves previously established procedures, strategies and processes.
  2. Transitional change - moves a business into a problem-solving phase involving automation, mergers and acquisitions.
  3. Transformational change – alters the core values, culture and operations of a business.


The global outbreak of the viral pandemic has complicated organizational change and presented new challenges. Businesses are now forced to review their short and long-term strategies. These changes to the management of the company could include working remotely and laying off workers, both factors that add to the pressure of everyday operations.

Change Management challenges

Change Management experts believe that changes to the working environment will dictate how businesses operate in the future and will have a direct impact on their successful recovery from the post-Covid-19 crisis.

Change Management experts guide business by:

  • Defining goals
  • Building a culture of innovation
  • Changing and/or updating best practices
  • Implementing new technology
  • Establishing milestones and incentives programmes
  • Implementing knowledge-sharing initiatives
  • Shifting targeted customer base

Any business leader should look to guidance from a Change Management expert if they wants to steer their company on the road to success. Organizations that fail to implement change could become the architects of their demise.

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