Sonja Shear - The difference between a great and an average business executive is the ability to acknowledge personal shortcomings and to delegate those areas of responsibility to someone else. Another trait that signifies superior business acumen is an executive who will dig deep to ensure optimum levels of performance - like appointing a leadership and executive business coach to help develop both short and long-term strategies and goals.



Executives and Business Leaders

Business Growth & Executive Leadership Coach

Hi, I'm Sonja.

As a Business Growth & Executive Business Leadership Coach, I guide Executives and Business Owners in growing their business and achieving success.
I help business owners grow their businesses and lead them to success. Implementing effective methodologies which generates more leads, increases conversion and improve profitability. I offer step by a step easy to follow solutions, which you can easily implement in your business.

My 90-day programmes make it easy for you to track your progress and success. Together we revise plans, introduce new ideas and find ways of setting you on a lucrative path to success.

For executives who have different challenges, I offer a confidential, safe space. As your sounding board, you can share your concerns and challenges. My role is to challenge your thinking and push you outside your comfort zone. All executives have skills they want to improve. Whether it be building trust, delegating more effectively or becoming more decisive. Together we will focus on developing your strengths, identify and mitigating your weaknesses and growing you as a leader.

Learn more about Sonja Shear
"Sonja added excellent value helping to review and update the Edublox sales and marketing strategies. This included standardising the reach to sales process that resulted in much more focused and targeted activities, and custom-made reporting. I appreciate our dialogue and debates, sometimes starting with very different viewpoints and usually ending with creative and unique solutions to the issues at hand."
Henk Du Plessis
Managing Director - Edublox 

What can you expect from Sonja Shear?

I balance encouragement and support with objective opinion; I will ask the right questions at the right times, challenging your insights and pushing you to push yourself.

I create a safe space for you to openly discuss your challenges while maintaining full confidentiality.

I provide open honest feedback, which will force you to think outside the box. I will tell you what you need to hear and not necessarily what you may want to hear.
"I have worked with Sonja for a number of years. She has had a positive impact on the management team that she has been working with. The teamwork and dynamic within the team has improved significantly. "
Pete Gildenhuys
Managing Director -PG Consulting
“ The biggest risk is not taking any risk”
- Mark Zuckerberg

Executive Coaching

Executive coaching usually refers to coaching members of the C-suite, directors, vice president, president, or partners in an organisation. 

Leadership Coaching

Leadership Coaching or Leadership Development Coaching focuses more on the leaders' personal development and relationship with themselves and in turn their relationship with others.

Business Coaching

Business Coaching is a coaching process where a business owner or entrepreneur works with a coach to take their business from where it is now to where you want it to be in the future.
"Thank you for the business coaching services you have provided me and the company. The professional insight and advice you have provided have had a significant and positive impact on the business. I highly recommend your services to other businesses "
Martin van Nierop
Managing Director - Gondwana Environmental Solutions

What is Business Development?

Business development is the ideas, initiatives, and activities that help businesses grow. Business development can include many objectives and goals: sales growth, business expansion, the development of strategic partnerships, and increased profitability. Business development can also improve a companies revenue, footprint, market share and profitability. The main goal of business development is to make the business better.

What is the role of a business development manager or executive?
A typical business development manager or executives' job specifications would include the following. An individual responsible for researching opportunities and pursuing new business leads. Someone who assists the organisations' sales and growth efforts. Focused on customer acquisition and able to provide ideas to attract new clients. Business developers should also be aware of new market opportunities. They should seek possibilities for expansion. Know about competitor developments and activities. As well as understand the current sources of the company's revenue. It is their role to keep the organisation updated on the marketplace at all times.

"Sonja consulted with us on business strategy and internal systems design. Her knowledge and the inputs that she provided us has been invaluable in our continuous efforts to streamline and scale our company as we grow."
Michael Pretorius
Managing Director - CT Industries
“We are here to put a dent in the universe,
otherwise why else are we here”
- Steve Jobs

Why consider outsourcing your business development?

Many companies have a dedicated internal Business development manager or executive. They are thereby placing the onus of business growth in their hands. In reality, business development should impact every department within a company. Including sales, marketing, manufacturing, human resources, accounting, finance, product development, and vendor management.

There is a challenge that can take place with internal business development managers. Individuals often struggle to challenge the executives they have to report into. There is a fear of overstepping the line. Although this should not be the case for any staff member or executive, in reality, it often is. As a result, business growth may be slower than expected or may not occur at all. The business development manager may also look at growth with blinkers on. Following what the executives believe or say and never challenging the status quo. They may follow the same route that the executives who want change have been following for years.

The above does not imply that business development executives are not able to fill their role. They may be aware of new market opportunities and possibilities for expansion. The challenge may be in getting other executives to buy into the ideas they have. Often resulting in their thoughts swaying to fit into existing structures or mould.

Those involved in business development need to develop creative ideas. Yet, sometime their proposals may not be workable or realistic. Employees charged with business development should try to take constructive criticism. This is often challenging for employees, with a low level of emotional intelligence. They also need to remember that business development is an ongoing process. They may also have to work with restrictions, like the availability of resources.

"Sonja is very professional in her approach and business manner. She did a wonderful job with her coaching & empowering of employees in our organisation. Her unique methodology and one on one coaching is Highly Recommended "
Athelia Hattingh
HR Manager - ELB Equipment

What can a business growth / development coach offer you?

A business growth coach understands there are no standard practices and principles. They know there is an unrestricted scope of business development and activities. Your coach will challenge you to explore new opportunities in external markets. They will help you look at introducing efficiencies in your internal business operations. They understand that looking within can often prove challenging for many organisations. Your coach is a fresh new set of eyes looking from the outside in. A business growth coach has no fear of saying the wrong things, ruffling feathers, challenging executives thoughts and processes. They ask the tough questions and identify what needs to change. A business growth coach is comfortable to challenge the status quo.
A business growth coach can share others success and failures, without disclosing any confidential information but use their knowledge to guide you. This will save your business from making the same mistakes, save you time and helping you reach your business growth goals sooner.

Your coach will understand that development activities need to extend across different departments. Working in silo's will not result in business development and growth. Your coach, you will align all activities with the business' development goals.

Your growth coach will ensure your team remain informed and focused on the following
• The current state of your business
• Reviewing and using the company SWOT.
• The current state of the industry and growth projections
• Understanding your primary sources of revenue
• Your customer profile (and how to make your customer king)
• New and unexplored market opportunities
• New territories /products/sectors, which may complement or diversify the existing business
• The long-term view and goals
• The cost areas and the possible options for cost-savings
• How to turn the ordinary into the extraordinary.

"Sonja has years of experience in the Corporate world which she was able to share and translate into our coaching experience. This was a coaching experience which provided me with valuable skills to move my business forward.."
Robyn Zaaiman
Business Owner - 2IC Online

Benefits of working with a coach on your business development?

Your coach focuses on tangible bottom-line results. If your business coach does not help you deliver results, you will no longer work with them. You may think that the same applies to an internal business development executive. But, your coach does not need internal training and rewards. They do not need to be managed and appraised. They do not need to learn to take feedback or criticism constructively. These are all elements already built into their DNA. Your coach will hold you and your team accountable for reaching your goals. Your coaches success is interdependent on your success.

"I worked with Sonja and would highly recommend her to anyone starting a business or trying to grow a business. Sonja shows you the basics that we tend to neglect and push aside. These basics however are the pillars we need to have a good business foundation. Once the foundation was set, she made sure I focused on other key areas to drive my business success."
Dale Holten
Managing Director - Syntelo
“Leadership is the ability to get extraordinary achievement from ordinary people”
– Brian Tracy
"I was privileged to witness the impact that Sonja’s guidance and innovation had on the team, inspiring ALL levels of management with our vision."
Vallen Naidoo
Regional Manager - Specpack Field Services
“When things are going bad, teams are looking
for even more loyalty, commitment, and
decisiveness from their leaders”
– Bill Campbell
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